BRAND STRATEGIST
BASHAK ILHAN
E-COMMERCE EXPERT
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Serial internet entrepreneur
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Digital strategist
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E-commerce specialist
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CEO and Founder of ROAD e-commerce agency & ROAD academy
- International Speaker on start-up, branding, e-commerce, digital marketing, and female entrepreneurship
5 x STARTUP | 2 x EXIT
Bashak Ilhan is the senior consultant and advisor for Road Group, which helps companies expand globally, rethink their marketing and branding, and find investment funding. She founded and is head of strategy for their marketing spinoff, Road. Ilhan provides entrepreneurs with all the skills and tools necessary to build, scale, and exit successful start-ups. She co-founded four startups and exited two e-commerce businesses between 2010 and 2014.
Ilhan believes that a company’s success lives and dies by collecting the right people and surrounding ourselves with meaningful relationships. That doesn’t just go for businesses, either. She enjoys company and really good food as she believes food is the tie between people, places, and memories.
MENTOR
She is one of the mentors of the global entrepreneurship program Startupbootcamp San Francisco.
BOARD MEMBER
She is a board member of Turkey's first Women's Investment Platform "ARYA". She actively mentors entrepreneurs on e-com she.
HONORED
She is one of the honored guests of the pioneering E-Commerce Trainings organized by E-Ticaret SEM.
HONORED
In 2017, she was selected and honored by "The Young Society Leaders (YSL)" for the benefits she provided to the Turkish-American economy.
MY ROAD
I am the Founder & CEO of the ROAD. This global E-Commerce agency helps companies expand internationally and manages their B2C and B2B operations in the U.S. We create scalable, sustainable, global e-businesses in three essential steps.
1. Global Expansion Strategy: We create your go-to-market strategy to reduce risks and assist your business with entry into new markets.
2. Creative Transformation: We create a powerful digital shelf for your brand, complete with your brand story, online shop, and social media presence.
3. Sales & Operation: We manage your B2C and B2B operations, sales, marketing, warehouse, fulfillment, and customer services on a monthly basis.
I operate with my Road team under the following groups:
We specialize in working with direct-to-consumer businesses. We help companies expand internationally and manage their B2C and B2B operations in the U.S. Read More.
We are a strong group of art directors, copywriters, project managers, brand and digital strategists, social media specialists, and developers ready to help you find the unique communication strategy suitable for your unique brand. Read More.
We optimize returns on investment for our clients through a unique combination of data analysis, digital marketing, and content. Road Branding generates the ideas, and we make them stick.
We are dedicated to connecting startups to investors, venture capitalists, and angel investors for funding requirements, and we have worked successfully on over 100 international deals.
"Welcome!
I'm so glad you're here. I've been consulting companies and startups to build their sustainable online businesses.
I believe Online Branding reflects your promises and your culture for the digital world. I consult in three major areas, E-Branding, E-Commerce, and Digital Marketing.
I am personally here to help you reflect on your company’s promises and scale your business in the digital world. Looking forward to creating your road map, which will completely transform your business."
MODUL 1 : WHAT TO SELL?
MODUL 2 : HOW TO SELL?
MODUL 3 : HOW TO SCALE?
"Bashak has an amazing way of integrating a heartfelt purpose-driven approach to business while simultaneously cutting through the nonsense and delivering results. Bashak brings a new way of seeing the world. Your business will be transformed as she shows you all the ways you can maximize, utilize, and capitalize on your business potential."
Steve Comer
Co-founder & Educator | Interpersonal Neurobiology (IPNB) | Brain Health Trainer, Cognitive and Behavior Sciences
"I have known Bashak for many years in her professional capacity. She was placed in charge of our start-up acceleration program. As an expert, Bashak has led enterprise-wide due diligence processes for each start-up company in our portfolio. She has prepared an evaluation report detailing the relative value of their market positions, competitor analysis, and financial strength. She applied intelligence-based analytical techniques to provide customized investment solutions. She has transformed companies’ marketing policies, restructured their digital branding marketing strategies and sales techniques, implemented business models for the USA market, implemented revenue models for the USA, and developed sales strategies and financial modeling and valuation for the United States."
Ahu Serter
Investor | Founder of Arya, Farklab, Hecha | Board Member of Farplas Automotive
"Bashak Ilhan is one of the greatest visionary e-commerce experts of our time. Whether you have an existing brand that needs to be pampered up or brand-new ideas that you have and want to make happen. Basak and her team will be there to help you bring you eye-catching and in-trend proposals with her visionary approach to making your brand star. Working with her was eye-opening for us, not only bringing our retail stores to customers’ attention but also our website getting much more traffic working with her. Definitely recommend working with her. She can deliver all the things you need for your brand."
Yiğit Keskin
International Winemaker | Agriculture Engineer | Viticulturist
"I feel so lucky to be able to get help from Bashak on my first startup experience: SansVer.
During the process, I learned a lot and enjoyed it. Most importantly, at the end of the process, my project reached a very good level.
I'm glad to work with Bashak!"
Gaye Ispekter
Founder of SansVer | Lead21 Fellow | Architect
"Bashak has a very deep knowledge of digital branding & marketing. She also takes a very conscientious approach to her work and provides excellent strategic advice.
She is committed to ensuring her clients are set up for success in the best way possible - I highly recommend working with her!"
Hal Smith
Founder of H Street Digital
"As I was working in my office in Tokyo, I came across Bashak Ilhan, a business coach living in Texas, on the other side of the globe. It was a time when I needed more than advice. Bashak is a person who has achieved concrete goals in business and knows in detail the path to creating a brand, solving problems, and being successful in business. I am sure she will share her broad knowledge, experience, and network with anyone who reaches out to her, as she has generously done with me."
Deniz Aygün Benba
Artist | Entrepreneur in Tokyo-Istanbul
"First of all, it is really hard to find a professional who knows internet and marketing very well. In addition to these skills,it is almost impossible to find dynamism, work rate, vision, creativity, and company loyalty. Bashak is the one who has merged all these skills with perfect personality and cleverness."
Tolga Ş.
Technology & Business Harmoniser | Co-Founder & CEO at Omma
"Bashak is a master when it comes to building, marketing, and scaling digital and e-commerce businesses. She’s an expert in her field, consistently professional, and extremely fun to work with. My business has made unprecedented progress that wouldn’t have been possible without Bashak and her strategic input, and I continue to become a better founder because of her training, advice, and expertise.
Let’s keep crushing it!"
Neil Jirele
Founder of AppyHour Inc.
