My Agency My Academy My Consultancy TR

BRAND ARCHITECT 

BASHAK ILHAN

                         E-COMMERCE EXPERT 

  • 5x Startup Entrepreneur

  • Brand Architect 

  • E-commerce &  Online Retail Expert 

  • CEO and Founder of ROAD Global Group

  • International Speaker on start-up, branding, e-commerce, digital marketing, and female entrepreneurship

5 x STARTUP |  2 x EXIT

As a business strategist and brand architect, I specialize in helping businesses—whether startups preparing for their second round of investment or established companies looking to expand globally—unlock their full potential through strategic, purposeful, and creative business development. I firmly believe that strong brand positioning is the cornerstone of success in any industry.

Your business is more than just products or services; it’s about crafting a clear and compelling promise to your customers, investors, and partners. Branding is the reflection of these promises, seamlessly integrating your company’s values, leadership vision, and culture into a cohesive identity that resonates with your audience.

While retail and e-commerce are my initial sweet spots, I bring deep expertise to tech and service-based businesses from a global perspective. My company, ROAD, is headquartered in Austin, Texas, with a retail management division operating in South Florida, complete with warehouses and fulfillment centers. Additionally, my Istanbul office serves as a vital hub for connecting businesses across the Middle East and Europe.

I view your business as a living entity with a unique soul—its essence shaped by communication, networking, marketing, and operations. Acting as your external co-founder, I bring my relentless commitment and a highly capable global team to ensure your business thrives in an ever- competitive market.

I hold a MSc in Electronic Commerce from The Harrow School of Computer Science at London’s University of Westminster and a Digital Business Strategy certificate from Massachusetts Institute of Technology-MIT.

MENTOR

She is one of the mentors of the global entrepreneurship program Startupbootcamp San Francisco.

BOARD MEMBER

She is a board member of Turkey's first Women's Investment Platform "ARYA". She actively mentors entrepreneurs on e-com she.

 

HONORED

She is one of the honored guests of the pioneering E-Commerce Trainings organized by E-Ticaret SEM.

HONORED

In 2017, she was selected and honored by "The Young Society Leaders (YSL)" for the benefits she provided to the Turkish-American economy.

MY ROAD

What I Offer:

  • Strategic Insight: Knowing your competitors, understanding your market, and identifying your unique value proposition are essential. I work with you to build a strategy that positions your brand clearly in your customers’ minds and sets you apart in the marketplace.

  • Holistic Approach: From your team culture to your customer relationships, investor communications, and market positioning, every aspect of your business contributes to its soul. I ensure all these elements align to create a sustainable and successful brand.

  • Creative and Technological Innovation: Combining creativity with cutting-edge technology, I craft solutions that not only inspire but also deliver measurable results.

  • Proven Success: With five international companies built under my leadership and two successful exits generating over a million dollars, I’ve demonstrated the power of strategic branding and execution. Through my agency, ROAD GLOBAL, I’ve partnered with over 100 companies to help them find new markets, scale globally, or dominate their local industries.

 

We specialize in working with direct-to-consumer businesses. We help companies expand internationally and manage their B2C and B2B operations in the U.S.  Read More.

We are a strong group of art directors, copywriters, project managers, brand and digital strategists, social media specialists, and developers ready to help you find the unique communication strategy suitable for your unique brand. Read More.

We transform your brand and boost sales with stunning lookbooks, campaign shoots, and lifestyle photography for fashion and home decor brands. Our comprehensive services include creative pre-production, flawless post-production, and captivating visuals. Step into a world where creativity meets commerce seamlessly with a presence in vibrant cities like  Los Angeles, New York, Miami  and Austin.

We are dedicated to connecting startups to investors, venture capitalists, and angel investors for funding requirements, and we have worked successfully on over 100 international deals. 

"Welcome!

I'm so glad you're here. I've been consulting companies and startups to build their sustainable online businesses.

I believe Online Branding reflects your promises and your culture for the digital world. I consult in three major areas, E-Branding, E-Commerce, and Digital Marketing.

I am personally here to help you reflect on your company’s promises and scale your business in the digital world. Looking forward to creating your road map, which will completely transform your business."

E-COMMERCE

Bashak Ilhan teaches business owners and entrepreneurs the profitable action steps for creating an e-commerce business and using online marketing strategies to scale with ease.

Her online course/ consulting has three modules:

1)What to sell?

2)How to sell?

3)How to scale?

 

CONSULTING SERVICES

4 TOTAL MEETING

  • MONTHLY CONSULTING 
  • MEETING SAME DAY EVERY WEEK
  • 45 MINUTES/WEEK
SET UP A DISCOVERY CALL

"Bashak has an amazing way of integrating a heartfelt purpose-driven approach to business while simultaneously cutting through the nonsense and delivering results. Bashak brings a new way of seeing the world. Your business will be  transformed as she shows you all the ways you can maximize, utilize, and  capitalize on your business potential."

Steve Comer

Co-founder & Educator | Interpersonal Neurobiology (IPNB) | Brain Health  Trainer, Cognitive and Behavior Sciences

 

"I have known Bashak for many years in her professional capacity. She was placed in  charge of our start-up acceleration program. As an expert, Bashak has led enterprise-wide due diligence processes for each start-up company in our portfolio.  She has prepared an evaluation report detailing the relative value of their market positions, competitor analysis, and financial strength. She applied intelligence-based analytical techniques to provide customized investment solutions. She has  transformed companies’ marketing policies, restructured their digital branding  marketing strategies and sales techniques, implemented business models for the  USA market, implemented revenue models for the USA, and developed sales  strategies and financial modeling and valuation for the United States."

Ahu Serter

Investor | Founder of Arya, Farklab, Hecha | Board Member of Farplas  Automotive

 

 

"Bashak Ilhan is one of the greatest visionary e-commerce experts of our time. Whether you have an existing brand that needs to be pampered up or brand-new ideas that you have and want to make happen. Basak and her team will be there to help you bring you eye-catching and in-trend proposals with her visionary approach to making your brand star. Working with her was eye-opening for us, not only bringing our retail stores to customers’ attention but also our website getting much more traffic working with her. Definitely recommend working with her. She can deliver all the things you need for your brand."

YiÄźit Keskin

International Winemaker | Agriculture Engineer | Viticulturist

 

"I feel so lucky to be able to get help from Bashak on my first startup experience: SansVer.
During the process, I learned a lot and enjoyed it. Most importantly, at the end of the process, my project reached a very good level.
I'm glad to work with Bashak!"

 Gaye Ispekter  
Founder of SansVer | Lead21 Fellow | Architect

 

"Bashak has a very deep knowledge of digital branding & marketing. She also takes a very conscientious approach to her work and provides excellent strategic advice. 

She is committed to ensuring her clients are set up for success in the best way possible - I highly recommend working with her!"

Hal Smith

 Founder of H Street Digital 

 

"As I was working in my office in Tokyo, I came across Bashak Ilhan, a business coach living in Texas, on the other side of the globe. It was a time when I needed more than advice. Bashak is a person who has achieved concrete goals in business and knows in detail the path to creating a brand, solving problems, and being successful in business. I am sure she will share her broad knowledge, experience, and network with anyone who reaches out to her, as she has generously done with me."

Deniz AygĂĽn Benba

Artist | Entrepreneur in Tokyo-Istanbul

 

"First of all, it is really hard to find a professional who knows internet and marketing very well. In addition to these skills,it is almost impossible to find dynamism, work rate, vision, creativity, and company loyalty. Bashak is the one who has merged all these skills with perfect personality and cleverness."

Tolga Ĺž.

Technology & Business Harmoniser | Co-Founder & CEO at Omma

 

 

"Bashak is a master when it comes to building, marketing, and scaling digital and e-commerce businesses. She’s an expert in her field, consistently professional, and extremely fun to work with. My business has made unprecedented progress that wouldn’t have been possible without Bashak and her strategic input, and I continue to become a better founder because of her training, advice, and expertise. 

Let’s keep crushing it!"

Neil Jirele

Founder of AppyHour Inc.

GO GLOBAL WITH ROAD